Rare card
Van Westendorp's Price Sensitivity Meter
- Value
- 50 W
- Attack
- 768
- Defence
- 615
- Players
- 0
The Price Sensitivity Meter (PSM) is a market technique for determining consumer price preferences. It was introduced in 1976 by Dutch economist Peter van Westendorp. The technique has been used by a wide variety of researchers in the market research industry.
Get Van Westendorp's Price Sensitivity Meter in your collection
Every Wikilord card is a Wikipedia article. Open packs for free, trade, battle and climb the leaderboard.
Open a free pack