Rare card
Source–message–channel–receiver model of communication
- Value
- 50 W
- Attack
- 718
- Defence
- 574
- Players
- 0
The source–message–channel–receiver model is a linear transmission model of communication. It is also referred to as the sender–message–channel–receiver model, the SMCR model, and Berlo's model. It was first published by David Berlo in his 1960 book The Process of Communication.
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